Retail analytics

Analytics Hub

Historical data by retail location, auto-generated reports, anomalies, lost revenue, and scenario forecasts.

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Total markup

€3,553,723

+20.6%vs. previous period

Units sold

6,020

+21.1%vs. previous period

Median markup rate

34.7%

0%vs. previous period

Markup per m²

€1,676

+20.6%vs. previous period

Anomaly count

2

0%current view

Missed markup

€0

0%current view

Category: Household Chemicals

Trend of units sold, total margin, and markup % for the category.

Key signals

Comparison of the current period, the previous one, and the rolling baseline.

Healthy growth

Units sold are up +21.1% and total markup is up +20.6% versus the comparable period.

Metric relationships

Explainable conclusions based on Spearman correlation and period history.

Units sold vs. total markup

strong

Total markup is driven largely by sales volume.

Spearman: 0.99

Markup rate vs. units sold

moderate

This category is relatively resilient to increases in the markup rate.

Spearman: 0.43

Markup rate vs. total markup

moderate

Changes in the markup rate have helped grow total markup.

Spearman: 0.45

Anomalies

Robust z-score / MAD on units, total margin, and markup %.

Household Chemicals

positivehigh

Total markup deviates from the historical median baseline by 4 MAD.

Actual: €249,812 • Baseline: €173,631

Household Chemicals

positivemedium

Units sold deviates from the historical median baseline by 3.5 MAD.

Actual: 428 • Baseline: 297

Recommendations to grow total margin

All recommendations are rule-based and grounded in measurable signals.

Expand the category

medium

The category contributes strongly to markup per m² and shows a positive trend in total markup.

  • • Contribution to markup per m²: €1,676
  • • Change in total markup: +20.6%

Scenario forecast

A change in markup % is modeled through the historical sensitivity of demand.

Current markup %

34.7%

New markup %

36.7%

Forecast qty

1,398

Forecast total margin

€870,463

Δ qty

+2.5%

Δ total margin

€67,479

Confidence

high

This scenario is built on the historical sensitivity of units sold to changes in the markup rate, and on the relationship between volume, markup rate, and total markup.

Seasonal forecast

Forecast for the next 3 periods, adjusted for seasonal indices.

January 2026

€654,367

Forecast accounts for the month's seasonal index and the local trend in total markup.

Confidence: high

February 2026

€685,498

Forecast accounts for the month's seasonal index and the local trend in total markup.

Confidence: high

March 2026

€747,381

Forecast accounts for the month's seasonal index and the local trend in total markup.

Confidence: high

Auto-report

Rule-based narrative grounded in the calculated metrics, with no invented causes.

For all locations, total markup came to €3,553,723, units sold reached 6,020, and the median markup rate across categories was 34.7%.

Positive signals

  • • Units sold are up +21.1% and total markup is up +20.6% versus the comparable period.

Negative signals

  • • No significant negative signals found.

Recommendations

  • • Expand the category: The category contributes strongly to markup per m² and shows a positive trend in total markup.