Retail analytics
Analytics Hub
Historical data by retail location, auto-generated reports, anomalies, lost revenue, and scenario forecasts.
Total markup
€8,478,477
Units sold
22,228
Median markup rate
29.6%
Markup per m²
€20,679
Anomaly count
2
Missed markup
€0
Location trend: Express Format
Total margin, units sold, and markup % for the selected location.
Key signals
Comparison of the current period, the previous one, and the rolling baseline.
Healthy growth
Units sold are up +20.8% and total markup is up +20% versus the comparable period.
Categories and contribution to revenue per m²
For the MVP, a category's contribution is calculated as `category_markup_amount / object_area_sq_m`.
| Category | Total margin | Median % | Contribution per m² | Trend |
|---|---|---|---|---|
| Grocery | €1,719,853 | 20.6% | €4,195 | +20.4% |
| Fresh | €1,471,754 | 23.6% | €3,590 | +16.9% |
| Dairy | €1,291,517 | 25.6% | €3,150 | +17.8% |
| Beverages | €1,211,212 | 29.6% | €2,954 | +21.2% |
| Snacks | €1,108,560 | 32.6% | €2,704 | +20.3% |
| Household Chemicals | €1,027,098 | 35.6% | €2,505 | +25.5% |
| Pet Supplies | €648,483 | 38.6% | €1,582 | +19.2% |
Recommendations to grow total margin
All recommendations are rule-based and grounded in measurable signals.
Expand the category
mediumThe category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Contribution to markup per m²: €3,590
- • Change in total markup: +16.9%
Expand the category
mediumThe category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Contribution to markup per m²: €3,150
- • Change in total markup: +17.8%
Expand the category
mediumThe category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Contribution to markup per m²: €4,195
- • Change in total markup: +20.4%
Expand the category
mediumThe category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Contribution to markup per m²: €2,954
- • Change in total markup: +21.2%
Expand the category
mediumThe category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Contribution to markup per m²: €2,505
- • Change in total markup: +25.5%
Expand the category
mediumThe category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Contribution to markup per m²: €2,704
- • Change in total markup: +20.3%
Anomalies
Robust z-score / MAD on units, total margin, and markup %.
Household Chemicals
positivehighTotal markup deviates from the historical median baseline by 4 MAD.
Actual: €249,812 • Baseline: €173,631
Household Chemicals
positivemediumUnits sold deviates from the historical median baseline by 3.5 MAD.
Actual: 428 • Baseline: 297
Metric relationships
Explainable conclusions based on Spearman correlation and period history.
Units sold vs. total markup
strongTotal markup is driven largely by sales volume.
Spearman: 1
Markup rate vs. units sold
moderateThis category is relatively resilient to increases in the markup rate.
Spearman: 0.45
Markup rate vs. total markup
moderateChanges in the markup rate have helped grow total markup.
Spearman: 0.45
Seasonal forecast
Forecast for the next 3 periods, adjusted for seasonal indices.
January 2026
€1,551,852
Forecast accounts for the month's seasonal index and the local trend in total markup.
Confidence: high
February 2026
€1,631,808
Forecast accounts for the month's seasonal index and the local trend in total markup.
Confidence: high
March 2026
€1,801,089
Forecast accounts for the month's seasonal index and the local trend in total markup.
Confidence: high
Auto-report
Rule-based narrative grounded in the calculated metrics, with no invented causes.
For Express Format, total markup came to €8,478,477, units sold reached 22,228, and the median markup rate across categories was 29.6%.
Positive signals
- • Units sold are up +20.8% and total markup is up +20% versus the comparable period.
Negative signals
- • No significant negative signals found.
Recommendations
- • Expand the category: The category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Expand the category: The category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Expand the category: The category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Expand the category: The category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Expand the category: The category contributes strongly to markup per m² and shows a positive trend in total markup.
- • Expand the category: The category contributes strongly to markup per m² and shows a positive trend in total markup.